My central mission for a hypothetical Legion Paper rebrand was to convey the brand's desire to centralize artists and creative voices. By aiming for a bold, crafty, playful tone, I developed an identity that speaks to that group of people first, emphasizing the usage of paper as both a tool and a medium for creative expression.

The most unique part of this rebrand is the versatility of its logo form. It breathes life into Legion through its usage both as part of a packaging pattern and as a modular unit for image treatment. Uncut Sans by Kasper Nordkvist was chosen as the primary typeface for Legion due to the way that some letters evoking cut paper shapes.